Clik here to view.
Mercury Succumbs to Lack of Brand Connection
Ford announced it was finally scuttling the Mercury “brand” today and all I can say is that I am not surprised. Ford executives, the automotive press, and bloggers will all lament at this loss and...
View ArticleClik here to view.
Banks now waste their own shareholders money
It is horrible that even as banks need taxpayers money to remain afloat, they waste a ton of money in their marketing and brand messages. Look at their ads. When evaluating an ad or commercial, ask...
View ArticleClik here to view.
Chrysler does it again, and the results will be predictable
It never ceases to amaze me how smart people continue to look for solutions in the same location where they found failure the last time they looked. Chrysler has invited agencies to pitch its business...
View ArticleClik here to view.
GMAC is leaving. Here Comes Ally
GMAC consumer and dealer automotive finance arms for GM are being “rebranded” to Ally Bank. Ally Bank began as a rebranded GMAC bank (non-automotive consumer bank) and changed its name a year or so...
View ArticleClik here to view.
Brand loyalty is emotional not rational. Look at the stock exchanges.
I often state rather emphatically that purchase decisions are emotional choices and that brands need to tap into the highest emotional intensity if they hope to thrive, grow and steal market share. The...
View ArticleClik here to view.
Being first does not always mean you will dominate a market
Your brand needs to evolve and change if it is going to grow and steal share. Your business model needs to do the same, and it needs to remain true to your brand’s promise. I remember, many years ago,...
View ArticleClik here to view.
Brand can fix the EU cracks
It may not seem like a brand issue, but the cracks opening up in the European Union is just that: A brand issue. Take today’s news that Ireland is accepting a bailout from the EU. As when Greece...
View ArticleClik here to view.
S&P threatens to cut the U.S. credit rating, but how valid is their opinion...
This week saw a swift drop in the stock market as Standard & Poor’s threatened to cut the U.S. credit rating amid talks that the debt ceiling will not be increased possibly resulting in the U.S....
View ArticleClik here to view.
Ally Bank, still stuck at halfway
Back when Ally Bank first launched two years ago, I thought it had inched toward the sweet spot when it came to bank marketing. Its “straightforwardness” brand was positioned against other banks, whose...
View ArticleClik here to view.
American Express: an example of smart destination branding
There’s a lesson to be learned here. In Travel Weekly’s “Power List 2012” – which is based on numerous factors, including sales – the No. 1 spot is once again held by American Express. Many of the...
View Article
